SEE IT: Victims flee from Santa Barbara killer Elliot Rodger inside deli

The I.V. Deli Mart in Goleta, Calif., released security footage of when Rodger shot inside the store and killed Christopher Michaels-Martinez, 20. Rodger killed six people, including his three roommates and two sorority girls because of his struggles being a 22-year-old virgin. Michaels-Martinez's father blamed politicians for not enacting gun control laws. 'They talk about gun rights. What about Chris' right to live?'

Dramatic surveillance footage of a Goleta, Calif., deli shows people cowering for their protection as the 22-year-old madman took off on his shooting rampage Friday night.
Surveillance footage shows the scene at I.V. Deli Mart Friday when Elliot Rodger opened fire. Christopher Michaels-Martinez was killed in the store by his assailant as a female customer remained in the line of fire to try to help him.
The video shows a short line at the counter and then they immediately fall to the ground as the gunfire starts. The victims face the outside of the store where the gunman fired and then crawl their way to the back for safety.
The video also shows bullets hit the glass refrigerator doors
But one girl at the counter in a dark-hooded sweatshirt remained in the front and frantically took out her cellphone and called 911, the station reported. She reached out her arm to Michael-Martinez to help him, the station reported.
He was killed when he entered the store, the station reported. There was video of his death, but CNN declined to air it.
"Chris was a really great kid," Michaels-Martinez's father said at a news conference where he choked back tears and eventually collapsed to his knees in agony. "Ask anyone who knew him. His death has left our family lost and broken."
Michaels-Martinez, 20, was the last of the six people Rodger shot on his Friday night shooting spree that also injured 13 people. He ultimately killed himself after being wounded in a shootout with police.
Rodger, a former student at Santa Barbara City College student, was seeking revenge against girls at the school for rejecting him and men on campus they had sex with instead of him. Rodger died a virgin.
"I'll take great pleasure in slaughtering all of you," Rodger, the son of Hollywood director Peter Rodger who worked on "The Hunger Games," says in the video posted Friday and taken down by YouTube on Saturday with a message saying it violated the site's terms of service.
"I don't know why you girls are so repulsed by me," he says in the video, describing his loneliness and frustration at never having had sex with or even kissed a girl. "I am polite. I am the ultimate gentleman. And yet, you girls never give me a chance. I don't know why."
Of the men he sees as rivals, he said: "I deserve girls much more than all those slobs," and that after his rampage, "you will finally see that I am, in truth, the superior one, the true alpha male."