The 420 festival in Denver
Sunday shows how the legal marijuana cultural phenomenon is growing. But
it's Colorado's success in keeping things safe and orderly that has
some 'cautiously optimistic' about the industry.
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Partygoers listen to live music and smoke pot at Denver's 420 Rally on April 20. |
Today is a big day for marijuana in the United States. April 20, in case
you hadn't heard, is pot-smokers' national "holiday." The number 420
has been connected to pot smoking since the 1970s for reasons that have
always been a bit, well, hazy.
But that's never stopped marijuana aficionados from adopting the date
as their own, and this year they have good reason to think they're on
the winning side of America's drug war.
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Partygoers
listen to live music and smoke pot on day two of the annual 420 Rally
in Denver on Sunday, April 20, 2014. 420 is a once clandestine term used
in pot culture to refer to marijuana. |
|
A
young woman smokes marijuana during a demonstration calling for cannabis
to be legalized at a 420 Day event in Hyde Park in London on Sunday,
April 20. |
For the people who have flocked to Denver for Sunday's 420 Rally,
this weekend is nothing less than a celebration. Since Colorado voters
legalized marijuana for recreational use in 2012, Colorado has become
America's Amsterdam, with the first shops opening this Jan. 1.
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Sarah Rader of Colorado Springs hula-hoops in Civic Center Park in Denver on April 19. |
The law
is increasingly making the 420 Rally a Mardi Gras of the Rocky
Mountains, packed with four different music festivals and the Cannabis
Cup – a gigantic emporium for the world's best marijuana paraphernalia
that sold out its 37,000 tickets.
Yet the potential success of
Colorado's great pot experiment is not in the exuberance of those in
Denver today. It is in dollars and cents and law and order.
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